??????????? ?????? ??????????????: ? ??? ????? ???? ?????????? ???????

? ??????? ??? ?????? ????????? ???? ????? ??? iGaming

???? ????? ????????????? ???? ??? online ??????, ? ?????????? ???? ??????? ????? ???? ? ????. ? ?????????? ???????? ???????? ???? ?????????????? ?????????? ????, ????????????? ???? ?????????? ?? ??????? ??? ???????? ???????. ??? ???? ???????? ??? ???????????, ? ????????? ??? ??????????? ??? ????????????? ???? ??? ?????????? ????? ??????? ????????. ?? ??????????? ?????? ??????????????, ?? ??? ?????????????? ?? ??? ?????, ????? ????????? ?? ??????????? ?? ?????????? ??? ??????? ?????????????. ??? ???????? ?? ???????? ?? ???? ?? ??????????? ?????? ??????????????, ???????????? ??? ??? ???????? ??? ????????????? ????????. ??? ??????????, ?????????? ???? ?? casino-wildsino.gr ?????????? ????? ??????? ??????????? ??? ?? ???????????? ??? ?? ???? ??????? ??????????? ???????????? ??? ????????????? ?? ???????????? ?????????.

???? ? ?????????? ??? ????? ????? ??? ?????? ???????, ???? ?? ?????????? ???? ????????? ??? ????????? ??? ??????, ??? ??????????? ??? ??? ???????? ??? ??? ??? ?????????? ?? ??????????? ?? ?????? ????? ??? ????????????? ?????????. ? ???????? ???? ?????????? ???????????? ????? ?? ????????? ????????? ??????? (retention rates) ???, ??????, ?? ???????? ?????. ? ??????? ??? ????????? ??? ????? ??? ??????????? ?????? ?? ????????? ????????? ??????????? ??? ??? ?????? ??? ?????? ??? ??? ??????????? ??? ???????.

???????????? ??? ???????????? ????????: ?? ????????????? ??? ????????? ???????

? ?????? ???? ???? ??? ?? ??????????? ?????? ?????????????? ????? ? ???????? ??? ??????? ????????? ?? ?????????, ????????? ??????. ???? ??? ??? ??????, ?????? ???????, ?? ??????? ????????? ??? ????? ??? ?????????? ?????????? ????? ????????? ???? ?????????. ???? ?????????? ??? ??????? ??????? ??? ????????????, ??????????? ?? ?????????? ???? ?????? ??? ?????????? ??????? ????????.

??? ????????? ??????????? ????? ? ?????????? ???????????. ???? ?????? ?????? ?? ?????????? ??? ?? ?????????? ????????????? ?????????, ???? ? ?????? ???????????? ?????????? ?????????? (?.?., ????????????, ??????????? ?????????, live casino), ? ?????????????? ????????? ?????????? ? ? ???????? ????????????? ?????? ??? ????????. ???? ????????? ????? ?????? ????????????? ?? ?????????? ???? ????? ??????? ???? ??? ??? ?????????? ? ?????????? ???????? ??? ?????????? ????.

???????? ????????: ???????? ?? ????? "?????? ?????" ?? ???? ??????. ???? ?? ?????????? ??? ???????? ??????? ???? ????? ????????, ??????? ?? ?? 3-4 ????????? ??????? ??? ??????????????? ?? ??? ?????? ?????????? ? ?? ??? ???????? ????????????? ???????? ??????????. ???? ???????? ??? ??????? ??? ???????????? ??? ??? ???????.

????????, ?? ??????????? ?????? ??????? ??? ?????? ??? ???????? "??????? ???????" ??? ??????????? ????? ??? ?? ?????????????? ??? ?????? ?????? ???????? ??? ??? ???????? ?????????. ?? ??? ???????? ??? ??????????, ???????????? ? ????????????? ????????. ??????????, ?? ??????? ??? ???????????? ??????????? ?????? ???? ???????????? ??????? ????? ??? ??? 30% ????????? ??????? ?????????? ???? ???? ??????? ????? ????? ?? ???????? ?? ???????? ??? ????????? ??? ?????? ???????.

???????????? ??? ?????????: ? ?????? ??? ??????????? ????????????

? ???????? ???? ???????????? ??????? ?????????????? ??? ????????? ???? ??? ??? ?????????, ???? ??? ??? ??? ????? ??? ????? ??????????????? ????? ???????. ? ?????????? ??? ??????? ??????????? ????? ??????? ??? ?? ???????????? ??? ?? ??????? ????????? ?? ???? ????????? ??? ??????? ?????? ??? ??? ??????? ?? ?? ????????????. ???? ?????? ?? ???????????? ?????????????? ???????? ???????????? ????????????, ???????????? ????? ????????? ? ????? ??? SMS.

???? ?????? ?? ?????? ?? ???? ?????? ????? ??? ????????????, ????? ??? ??? ????????? ????????? ??? ?? ?????????. ? ????????? ????? ?? ?????? ??? ??? ?????????? ????????????. ????????, ? ??????????? ?????? ?? ???????????? ????????? ??????????, ????????? ??? ??? ????????? ? ????? ??? ??????????? ?? ?????? ???????? ??? ??????????? ?? ?? ?????? ??? ????? ????????? ? ???????.

??????????: ??? ?????? ?????? ?? ????????? ??? ????? ?????? ??? ??????? ????????? ??? ?????? ???????????. ??? ??????? ??????, ???? ? ??????? ???? ?????? ??? ???????????? ????, ?????? ?? ????? ??? ??????? ?????????? ???????? (cashback) ? ???????? ?? ??? VIP ?????????. ?? ????? ?????? ?? ???????? ?? ???????????? ??? ???????????? ??????? ??? ?? live casino, ????????????? ??? ?????????? ????? ??? ??????????.

? ????????????? ??? ???????????? ??? ??????? ?? ???? ?????? ????? ??????????. ?? ???????? ???? ??????? ?? ??????????????? ??? ?? ???????????????? ?? ?????????, ?? ??????????? ?????? ???? ?? ??????? ????????????? ?? ?????????? ??? ?? ????????????? ?? ??????????? ???????????. ??? ?????????????? ?????????? CRM (Customer Relationship Management) ????? ??????????? ??????? ????? ??? ???????????, ?????????????? ??? ? ??????????? ????? ????? ??????? ??? ???????? ??? ??? ??????.

????????? ??? ????????: ??????? ??????? ???????? (KPIs)

??? ???? ???????? ??? ???????????, ? ??????? ??? ??????????????????? ??? ???????????? ??????? ?????????????? ????? ???????. ????????? ??????? ??????? ???????? (KPIs) ??? ?????? ?? ???????????????? ?????????????:

  • ??????? ??????????? ???????: ????? ??????? ???????????? ???? ????????? ?????? ??? ???????. ??? ?????? ??????? ?? ??? ???????????? ?????? ?????? ?? ?????????? ??? ? ???????? ? ?? ?????????? ????? ?? ??????????.
  • ????? ???? ????? ?????? (LTV - Lifetime Value): ? ????????????? ???? ??? ??????? ??? ????? ??????? ??? ?? ??????????? ?????? ?? ???????? ?? ?????? ??? ??? ?? ????? ????? ? ????? ????? ??? ?????? ???????.
  • ??????? ?????????? (Retention Rate): ?? ??????? ??? ??????? ??? ?????????? ??????? ???? ??? 1, 3, 6 ? 12 ?????. ?? ??????????? ?????? ????????? ???? ?????? ????? ??? ??????.
  • ????? ???? ??????????/????????: ? ??????? ??? ??????????? ?????????? ??? ??????? ?? ???? ?????? ?????? ?? ?????????? ??????? ???????????? ??? ??? ?????????????????? ??? ?????????.
  • ??????? ???????? (Engagement Levels): ? ?????? ??? ??????????? ???? ?????????, ? ??????? ??? ?????????? ??? ????????? ??? ? ????????????? ?? ????? ??????????? ??? ??????.

?????? ??????????: ?????? ??? ?????????? ???? ??????????? ??????????? ?????? ?????????????? ????? ???????? ?????? ??? ????? ??? 15-25% ???? ???? ??? LTV ??? ???? ??????? ????, ?? ???????? ?? ?? ????? ?????, ?????? ???????.

? ??????? ??????? ????? ??? KPIs ????????? ????? ?????? ????????????? ?? ?????????????? ??? ????????? ????, ?? ?????????????? ???? ?????????????? ??????????? ??? ??????? ??? ?? ????????? ??? ????????????? ??????????? ???? ?????. ? ???????? ???? ?????????? ??? ??????? ??? ??? ?????????? ????? ??????? ???????? ??? ?? ????????????? ????????.

?? ?????? ??? ???????????: ???????????? ??? ??????????

????????????, ?? ??????????? ?????? ?????????????? ??????????????? ??? ????????? ??????? ???? ????? ??? ?? online ?????? ???????????? ??? ?????????? ??? ???????. ???? ??? ??? ?????? ????????, ??????????? ??? ?????????????? ???????? ??? ??????????? ??? ???????? ??? ?????????? ??? ??????????. ???? ? ?????????? ??? ???? ????????? ??? ???????? ??? ??????, ???? ?????? ??? ?? ???? ?????????????? ?????, ???? ????????? ??????? ?????????? ??? ???????? ????????????? ???? ??????.

??? ???? ???????? ??? ???????????, ? ????????? ??? ? ???????? ????? ??? ??????????? ????? ?????????? ??? ??? ???????? ??? ?????? ??? ??? ?????? ????? ????? ??????????????? ??????. ? ??????? ??????????????, ????????? ?? ???????? ??? ?????????????? ??? ???? ???????, ?? ????? ?? ?????? ??? ??? ????????. ?? ?????? ??? ??????????? ??? ??????? ????????? ???? ????????????, ??? ?????????? ??? ?? ?????????? ???? ?????????? ?????????? ??? ?????????????? ????????? ??? ??? ????? ??????.

?????? ????????: ??? ??????? ?? ??????????????? ?? ????????????? ?????? ????????? ?? ???? ??????. ????????? ?????? ???????????, ??????? ?????????, ??????? ????? ????????, cashback ? ????? ??? ???????? ?? ???????????? ????????. ? ??????? ??? ????????????? ?? ??? ?????? ?? ?????????? ???????? ??? ?? ????? ???.

Click to share thisClick to share this